After graduating from UC Berkeley with honors, Jay led his band Too Much Joy through 6 critically acclaimed albums on Warner Brothers Records. Jay went on to direct music videos and simultaneously helped craft the online plan for Prodigy and MTV.com. After directing the award winning documentaries Almost Monday and Break the Cycle, Jay set his sights on television, producing VH1's hit series, Where Are They Now? and developing, directing, and producing Johnny Rotten's groundbreaking series Rotten Television. Jay has worked in A&R for Discovery Records, been the editor of BAM Magazine and headed up Mars Interactive, one of the first interactive television production entities.